The Industry-How Many People Use Cryotherapy?
How Many People? Well, The anti-aging industry is a gold mine that's only going to grow as health-driven Millennials join Baby Boomers who refuse to take aging sitting down. By 2019, the anti-aging market will be worth $191.7 billion, up from the 2013 estimate of $122.3 billion, according to Transparency Market Research.
What's more, the practice already has a raft of celebrity clients who can help raise cryotherapy's awareness. Kobe Bryant has used it to assist his recovery from knee surgeries and postgame aches and pains; the NBA's Phoenix Suns have a team unit for players to use. Actors such as Jessica Alba and Jennifer Aniston use the treatment for the beautification that skin-cell renewal might provide.
Check out our Cryotherapy Media list for an Exhaustive list of Celebrities & Pro Athletes that use Cryotherapy
How Did It Start?
The process was invented in 1978 by Toshima Yamauchi, a Japanese medical doctor who was seeking a treatment for rheumatoid arthritis. Early therapies involved applying freezing instruments to small, targeted areas of a person's body, and the process has evolved over time.
Today, some patients are encased from the shoulders down in a cryosauna, a metal tube where temperatures drop to minus-256 degrees Fahrenheit. Others stroll into cryochambers, essentially walk-in freezers in which temperatures range from minus-112 to minus-180 degrees.
What Are The Benefits
At its most effective, the procedure triggers a fight-or-flight survival response that causes blood to temporarily leave the less important extremities for the body’s core. The body prepares to fix any potentially damaged vital organs by pushing more oxygen, enzymes, and nutrients into the blood, and when the treatment is over, that enriched blood flows back into the rest of the body, accelerating cell renewal in tissues and skin.
Kuehne, who graduated from the UCLA School of Medicine in 2003 and split his medical residency between the United States and Germany, explains that whole-body cryotherapy does cause the body to release endorphins, resulting in a temporary runner’s high–but it’s no magic depression cure. And while flash-freezing the skin and underlying tissue can be beneficial–even helping treat inflammatory skin disorders like psoriasis–cryotherapy won’t be replacing Proactiv anytime soon. “You won’t go within one treatment and see a dramatic difference,” he says. “It takes some time.”